It wasn't until the early 1900s that surfing was introduced to mainland California, wave-riding was demonstrated to crowds at Venice Beach by 'the man who could walk on water', George Freeth. Tourist brochures like the one above dated 1920, soon began to promote the sport.
And visuals associated with surfing expanded to include children's book illustrations (above left 1936) ....
And soft drinks' labels (top left 1930s), luggage labels (bottom left 1950s - bottom right 1937) and postage stamps (top right 1918) ....
Here's one of my favourites - a U.S. Airmail First Flight letter postmark from 1950, the picture on the left is an advertisement from 1938.
Media images generated after the War set the stage to transform surfing from a sport into a lifestyle, summed up in this photo of California in 1963.
From the early 60s, surfing's popularity has continued to grow and continues to inspire a global following .... drawn by the wave and the mystique of an alternative way of life.
In my recent paintings I've been experimenting with the classic surfer silhouette, as seen here in this poster from 1967. As I head off to my studio this morning, I'm sending a big lei to Benedikt Taschen for once again providing me with another inspiring art book - Vintage Surfing #lovebooks xx
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